Sell Your Home with Confidence
Homes Realty MR • Greater Boston (Medford • Somerville • Cambridge • Newton • Brookline)
A modern, multi‑channel plan designed to generate more views, more showings, and stronger offers—while keeping you informed every step of the way
The Modern Marketing Landscape
The way buyers discover homes has changed. Listings aren’t found only on MLS anymore today many buyers first engage through social media, short‑form video, Google searches, and even AI tools.
My #1 focus is using these channels expertly to put your home in front of the right people at the right time.
I combine precise pricing, standout presentation, and digital distribution so your listing is impossible to miss across feeds, searches, and smart recommendations.
WHY LIST WITH ME?
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Strategic marketer + local expert focused on Greater Boston micro‑markets.
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Investor’s eye for value and ROI on prep.
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Carpenter’s touch to maximize first impressions.
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Legal mindset (practiced abroad) for clean, compliant files.
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Transparent communication - you’ll know the numbers that matter.
Your Exposure Advantage
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Meta (Facebook/Instagram) geo‑targeting + lookalike audiences
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TikTok & YouTube Shorts vertical video distribution
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Google Business Profile posts + SEO‑oriented copy
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Retargeting to stay top‑of‑mind after first view
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AI‑assisted audience analysis & optimization
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Pricing Strategy That Attracts Buyers
Data‑driven CMA and absorption rates; price set to hit popular search bands and create strong early momentum.
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Property Prep Plan
Punch list for high‑ROI fixes (paint, lighting, hardware, curb appeal). Vetted vendors; I coordinate and QC
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Staging & Merchandising
Light staging, lifestyle vignettes, and photo‑day styling to sell the experience, not just the rooms
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Best‑in‑Class Visuals
Pro photography; cinematic video (social cuts + full); 3D Matterport tour; measured floor plan; optional twilight/drone
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Persuasive Listing Copy
Benefit‑led headlines and SEO‑ready descriptions highlighting schools, transit, parks, cafés
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Singlle-property Page
Clean, mobile‑first page with media, features, map, FAQs, and quick share/QR for signage and postcards
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Intelligent Syndication
MLS PIN → Zillow, Redfin, Realtor.com, Trulia, Homes.com, brokerage network + accuracy audit of all fields
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Social Media & AI‑Driven Exposure
Meta ads by geo + lookalikes, Reels/Stories, TikTok & Shorts, AI targeting, and dynamic retargeting
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Google & SEO Visibility Boost
GBP posts for launch/open house/price updates; local keywords and UTM‑tracked links
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Email & Agent Network
Light staging, lifestyle vignettes, and photo‑day styling to sell the experience, not just the rooms
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Best‑in‑Class Visuals
Buyer list & sphere blast; outreach to top local buyer agents and relocation partners with private agent notes
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Neighborhood Buzz
Just‑listed postcards/flyers with QR to the 3D tour; optional neighbor preview for word‑of‑mouth lift
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Open House & Private Tours
Launch weekend (Sat/Sun) + broker preview; digital sign‑in; feature sheets and floor plan
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Lead Capture & Response
Fast responses to inquiries, qualification before tours, and retargeting to recent viewers
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